Aqua Titanium

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Aqua Titanium

Don’t Fight Skin Damage With More Chemicals – Check Your Labels & Use Natural Anti-aging Skincare Products Instead

Have the extremes of Summer or Winter weather taken a toll on your skin?   Most Anti-Aging product advertising focuses on the damaging effects of free radicals – typically caused by stress, pollution and severe weather conditions like sun or cold temperatures.  Yet if you were to carefully read the ingredients – especially the Active ingredients – in most Anti-Aging products, all they are offering are more chemicals to solve the problem. Even those products that claim to have Natural ingredients – if you read closely enough, you will see that the Natural ingredients are a very small percentage and usually listed in the Inactive Ingredients section which means they have no impact on the therapeutic value of the product.

I am amazed every day at the misrepresentation of ingredients in personal care and cosmetic products. Just this morning I was watching an ad for a new Anti-Aging product. The manufacturer of this product is a well-respected national brand that claims to be recommended by dermatologists and they probably are given the American medical communities affinity for chemical fixes.

What follows is an actual comparison of the Ingredients found in a nationally branded Anti-Aging Lotion product and PUR ESSENTIALS RENEWAL Plus 30 Daily Lotion. The information included in this comparison is taken directly from the web sites for both products. This comparison is not intended to demean the national brand product but rather to get our readers to be more careful about the products they use on their skin.

 National Brand Anti-Aging Day Lotion

This product claims to neutralize the damaging effects of free radicals on the skin and provide a sunscreen technology to protect the wearer from sun-induced DNA damage to the skin.  In addition to the trademarked sunscreen technology, the web site and advertising lists Feverfew, Soy and Vitamin E as important anti-oxidant and moisturizing components.

Active Ingredients: Avobenzone (1.8%), Homosalate (7%), Octisalate (4%), Octocrylene (1.5%), Oxybenzone (2%) [Note:  These are all sunscreen ingredients - so essentially you are purchasing a sunscreen that also moisturizes]

Inactive Ingredients: Water, Glycerin, Soybean Seed Extract (Glycine Soja), C12-15 Alkyl Benzoate, Dimethicone, Diethylhexyl 2,6 Naphthalate, Phenyl Trimethicone, Cetearyl Alcohol, Cetearyl Glucoside, Benzyl Alcohol, Feverfew Extract (Chrysantemum Parthenium), Silica, Tocopherol, Dipotassium Glycyrrhizate, Ethylene Acrylic Acid Copolymer, Steareth-2, Steareth-21, Titanium Dioxide, Mica, Polymethyl Methacrylate, 1,2 Hexanediol, Caprylyl Glycol, Methylisothiazolinone, Polysorbate 20, Acrylamide/Ammonium Acrylate Copolymer, Polyisobutene, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Aluminum Starch Octenyl Succinate, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Methylparaben, Propylparaben, Triethanolamine, Fragrance [There is Soy and Feverfew as well as Tocopherol - the Vitamin E component - listed here in the Inactive Ingredients section. Water and glycerin are the primary Inactive Ingredients and the rest is chemical including the fragrance.]   So although the advertising lists the Soy, Feverfew and Vitamin E as important Natural ingredients in this product, they are in fact listed in the Inactive Ingredients in an extremely low % of total volume.  This product typically costs $14.99-$17.99 for 1.7 oz.

 PUR ESSENTIALS RENEWAL Plus 30 Daily Lotion

RENEWAL Plus 30 is an All Natural, 90 % Organic Product that is packed with proven anti-oxidants and made safe with a unique, synergistic all natural preservative system.  Organic Rooibos Tea Extract is the most powerful player in this anti-oxidant team. Recently Japanese scientists discovered that Rooibos Tea contains a mimic of the enzyme Super Oxide Dismutase (S.O.D.) which is an antioxidant that attacks the free radicals and limits their damaging effects on the skin. We will let the Ingredients list speak for itself:

Ingredients: Aloe barbadensis (Organic Aloe Vera) Juice, Cocos nucifera (Organic Coconut) Oil, Aspalathus linearis (Organic Rooibos Tea) Extract, Olea europaea (Organic Olive) Oil, Emulsifying Wax NF, Kosher Vegetable Glycerin, Palm Stearic Acid, Hamamelis virginiana (Witch Hazel), Camellia sinensis (Organic Green Tea) Extract, Urtica dioica (Organic Nettle Leaf) Extract, Stellaria media (Organic Chickweed) Extract, Ulmus fulva (Organic Slippery Elm) Extract, Silybum marianum (Organic Milk Thistle) Extract, Althea officinalis (Organic Marshmallow Root) Extract, Avena sativa (Organic Oatstraw) Extract, Aphanizomenon flos-aqua (Organic Blue Green Algae), Tocopherol (Vitamin E), Xanthan Gum (Polysaccharide gum), Salix nigra (Black Willowbark) Extract, Rosmarinus officinalis (Rosemary) Oleoresin, Azadirachta indica (Neem) Oil

In addition there is a powerful blend of anti-aging pure essential oils:   Essential Oils and Absolutes of Neroli, Rose, Jasmine, Geranium, Sandalwood, Roman Chamomile, German Chamomile, Sweet Fennel, Carrot Seed, Lemon, Lavender, Frankincense.  Neroli and Lavender Oil naturally regenerates skin cells and tones mature skin; Jasmine & Rose Absolutes soothe dry, sensitive skin; Fennel Oil brings dull skin back to life; Chamomile Oil counteracts puffiness; while Carrot Seed Oil acts as a natural toner.  There are absolutely no chemical preservatives, artificial color or artificial fragrance.  PUR ESSENTIALS RENEWAL Plus 30 Daily Lotion is $42.00 for 4 oz. While you may be paying a couple of dollars more than the national brand product (which would cost approximately $38.00 for 4 oz.), when you consider the quality of the ingredients, there is no comparison.

Mostly, we just want you to be more aware of the products you use on your skin and how a little information used in advertising can be misleading. Remember – check your labels.   Not just the big label on the front of the product which can easily say “Natural”, but take the time to read the fine print on the back of the label; remembering that ingredients are listed in the order of % of content.  Think about it this way – whatever you put ON your skin, you are in essence putting IN your body.

About the Author

Born and raised on the East Coast, Diane moved West with her husband Al and two daughters some 15 years ago. After living and working in the Seattle and Southern California areas, they settled in Eastern Washington. Then came 2 corporate lay-offs in 3 years; Diane decided to follow her passion for aromatherapy and natural products. The PUR ESSENTIALS product line was launched in 4th Quarter 2007 featuring therapeutic essential oil blends infused in natural lotions, bath gels, mists and more.

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