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David Beckham Signs Deal With Sharpie
David Beckham, whose autograph is among the most sought-after in the world, will become Sharpie’s global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States in early March and in the UK from May.
Sharpie, a flagship brand of Newell Rubbermaid, will leverage Beckham’s status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.
“Like the Sharpie brand, David embodies individuality and creative expression,” said Sharpie global business unit president Howard Heckes. “He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colours, variety and almost limitless uses of the product.”
Heckes says the deal will feature Beckham in a global marketing campaign in key regions around the world, including Europe, North America, Latin America and Asia Pacific.
“I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger,” said David Beckham. “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”
Complete details of the Sharpie-Beckham campaign, which will also include print and online advertising, promotional and in-store support, will be announced in May.
Sharpie has a long history of sports sponsorships in the United States. Among the top-name athletes Sharpie has previously partnered with are NASCAR’s Dale Earnhardt Jr., Pro Football wide receiver Terrell Owens, Pro Football Hall of Famers Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold, permanent mark.
For further information on how you can have your Sharpie pen branded for business or promotional use, contact Stuart Warne on 01273 632592, email b2b.sales@newellco.com or visit www.newellcocgpp.com.
About Sharpie®
For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Sharpie® markers launched in the UK in 2007. The Sharpie range comprises 12 bold colours plus the new metallic silver and seven types of nib including Sharpie Retractable, Sharpie Fine Point, Sharpie Mini, Sharpie Twin Tip, Sharpie Professional, Sharpie Flipchart and Sharpie CD/DVD Marker. For a range of Sharpie stockists please visit http://www.sharpiebuddy.co.uk.
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