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Appliances Olympic Marketing Trend?? Catch The Olympic Games Ride
2008 in Beijing Olympics China will bring not only the passion of sports and national pride, but also provide opportunities to Chinese enterprises, “Olympic economy” driving in the chain produces a series of upgrade, household electrical appliance enterprises involved in the same fun.
The Olympic Cooperation Corporate and brand partners and international significance of the spread of extraordinary
Samsung Relying on the 1988 Seoul Olympics, the success of the world from South Korea has become the desire to go global, companies learn from the road, but such opportunities are more abundant in the large group belonging to the scale, more companies will consider, through other channels by power the Olympic Games, with 08 Olympic Games approaching, China’s enthusiasm for the Olympic enterprise-reported increasing household electrical appliance enterprises draped over the ride around the Olympic marketing is carried off the pitch in a special “Olympics.”
Successful supplier passion burning inside Olympics Venues Building, investment and construction of supporting facilities is part of the Olympic hardware indicators, look at several Olympic Games announced the winning project, involving home appliances, including
Central air conditioning , Refrigerator , Washing machine In all product areas such as the venue air conditioning running,
Big screen Broadcast technology to achieve both inextricably linked with the household appliance industry. And to cooperate with the Olympics, a strong scale advantage and strong technical support, excellent brand strength will become a dominant factor. Supporting facilities of a museum looting cast of “Olympics” is staged. 0
Air pitched battle the most energetically
Air conditioning has always been that “one third of the quality of installation of seven” and only complete installation
Service To ensure that the use of air quality, so air conditioning installation and service business can be the key to winning.
From June 2006 Haier central air-conditioning began to grab the Olympic Games first cup of soup, the domestic air-conditioning service companies with local operations and technology beat the Carrier, York, Trane, Daikin central air-conditioning and other international renowned enterprises, in one fell swoop multiple Olympic bid
Project Fengshen successful shooting venue, has great harvest, Haier is won, including “Bird’s Nest” Olympic Softball Hall, Beijinggongti, table tennis hall of Beijing University, Beijing
Technology University of judo facility, and other successful projects, providing services for 08 Olympic Games, Beijing Capital International Airport, Qingdao International Airport and the Tianjin International Airport are all central air-conditioning work orders, “Whispering Haier.” Up to now, Haier 17 Olympic venues were successful air-conditioned facilities services. Recently, in line with the Olympic Games
Test Race, Haier central air-conditioning started a year ago on the establishment of the Olympic service team, to start a wide range of practical exercise.
Subsequently, in 2006 at the end of
Galanz air conditioning Later came the rapid development of beautiful, healthy light air tribute by the National Olin
Peak Sports Center is designated as “special products.”
Flat-panel high-definition broadcast TV battle Entered in July, 2008 Olympic Games broadcast service partners finally surfaced,
Matsushita P2HD HD Semiconductor Storage Cards Broadcasting TV Equipment will be August 8, 2008 to 24 television services in the Beijing Olympics are fully implemented, and has entered the overall high-definition broadcast system debugging phase of the final run to the next year in March, including
Video camera , Video recorders, Edit machine , Image playback machines, including high-definition broadcast equipment, Panasonic P2HD into the Beijing Olympic Games will be the International Broadcast Centre, and in June about, P2HD high-definition broadcast equipment will be fully introduced into dozens of Olympic stadiums.
Small appliances , Sound Business not far behind
Vantage at the Beijing Olympic Organizing Committee was first established, they begin to apply to become strongly involved in the Olympic Games and exclusive supplier of gas appliances has been successful in signing the Beijing Olympics.
Other small household electrical appliance enterprises are vying to take the relationship with the Olympic Games, the air purifier industry have also become Asia Beijing 2008 Olympic Games, exclusive of air humidifier purifier supplier.
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