http://www.teamworkersusa.com/ultra-ice/
Ice Rink Digital Marketing
Ice hockey digital marketing is now proving to be a winner for several installations in the US and Canada; electronic signage systems is now being deployed in several ice rinks due to the lower price as well as their rapidly return on investment.
First let us look at the design of the ice rink so we can fully understand what the dynamic signage hardware has to cope with.
Ice Rink.
The term link converts in Scottish to “course”, this is an area that was and still is to this day used for the Scottish common winter sport of curling
An indoor ice rink.
These indoor ice rinks are made in layers, a concrete base is laid, with a series of pipes that has a chilled fluid inside, the chilled fluid can either be brine or a water mixture including antifreeze and this is embedded in the concrete. When water is sprayed on top of the cement it freezes due to the ultra low temperatures.
Due to the rink being constructed of layers a few inches thick, it is required to resurface the rink with more ice occasionally, as the ice rink heats up and with the wear of skaters and ice hockey teams chopping into the ice.
A drivable machine identified as a Zamboni is used to resurface the ice and generally comes out and does its job in the breaks.
With most ice hockey rinks being a continual 50 degrees Fahrenheit or 10 degrees Celsius this can cause some challenges with the electronics used. Picture using a home TV in this extreme setting what would materialize? Well over a small time period you would find that the monitor would fail due to the heat in the tv screen causing condensation to form on internal parts and then corroding them.
Digital signage in an skating rink.
Now here the investment in the dynamic signage devices is essential, as you don’t want the investors questioning their choice to roll out a digital signage system that fails.
One positive way to fortify the equipment is to installation an LCD enclosure, these are a steel LCD enclosure that the devices will fit into and can be postioned from ceiling mounts and from the walls, best for advertising beverages and fast food for the break.
The LCD enclosure is fixed with a special cooling and heating method that is thermostatically controlled and can be altered, so when the temperature falls to below 65 degrees Fahrenheit, the heater starts to work and warms the internal appliance in the casing, then when the heat goes up past the preset temperature the heater switches off, this constant monitoring of the internal temperature is necessary to main the strength of the internal electronics.
Without any defensive casing the digital advertising solution will have to be able to cope in an environment that almost none of the regular electronics can work in.
Once the equipment is in a safe environment the rink can benefit from broadcasting news mixed with adverts, these advertising can include the rink shop, the next high profile match or even the special deals at the quick serve eaterie.
About the Author
The author is the leading manufacturer of LCD enclosures, their range of outdoor LCD enclosure offer all the protection needed for outdoor use.
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